Brick-and-mortar retailers are under pressure due to growing e-commerce. This is sometimes taken to the extremes, stating the end of physical stores in near future. "How can I fight Amazon?" is a commonly asked question.
The definite answer is that brick-and-mortar stores are here to stay. Combining physical locations with e-commerce capabilities, we are entering to an era of customer bliss.
Sure, but what does it actually mean for retailers?